RSSNew Campaign. Real Quality.
In 2007 we relaunched Dovre. In 2009 we came out with the campaign; Real men do their own laundry. In 2009 we started out on an adventure with the campaign; Enchanting Quality. Today we're launching our new campaign, Real Quality. It's time for product focus. Focus on the real. Focus on Dovre.
We have relaunched our website, made an intro movie and of course a completely new catalogue. Ernst Føyn from Babusjka is the brain behind the idea and implementation, directed from Dovre. Stein Rune Kjuul have taken all photos in Studio Kalas. Every page in the catalogue are set up with props and taken pictures of live in the studio. A painstaking job that has had amazing reults and a sense of authenticity.
Real quality plays on the consumers and customers associations to Dovre. When asked about what the consumer thinks of Dovre, 9 out of 10 says: - Dovre is quality. Therefore, we now want to show Dovre from an new angle. An angle that is characterized by associations and added value. We hope you will like our new image.
Keep an eye on our website and facebook page for our competitions and news. We wish everyone a nice autumn. Of course wearing Dovre.
Cheers!
Dovre
Dovre iPhone app.
Finally the Dovre iPhone app is available in AppStore!
In this new application you will be able to view the entire Dovre collection, read blogs, newsfeed, view images and videos. But most important, you can play the ULTIMATE game; Moskus Invaders! Do you remember the old arcade game Space Invaders? Do you remember how addictive that game was… well, get ready to get addicted to Moskus Invaders.
Download the game for free TODAY!
Hilsen
Dovre - The Storybook
Undertittle
New Campaign
Stay tuned here on dovre.com for the launch of the new campaign; "Enchanting Quality".
Hope to se you join our competitions!
Hilsen
New models and colours
In October we will release two new models in our wool-collection. On demand from costumers and consumers we now have made a 3/4-longs and a jersey with zip.We have also made the famous granddad in different colours, blue, red and turquoise is the respective colours. As well as colouring the granddad we also made it with short sleeves in all colours (660-03).
Hilsen